The inspiration behind the collection is the Alfoldi porcelain manufacture.
It was established in Hungary in 1969 and its products quickly became the most commonly used crockeries both in households and in various sites of hospitality from restaurants to school canteens.
The crockeries were decorated with traditional, detailed flower patterns or with geometrical motifs following the trends of the 70s. These two spectacularly different directions appear in the prints of the AW19/20 collection. Flower compositions in more conventional, small size and excessively scaled up and futuristic stripes and other geometrical patterns are juxtaposed. Blurred details and shifted layers refer to the common printing and painting mistakes of the porcelain mass-production and give a unique and contemporary effect to the prints.